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Staying Ahead of the Curve: How Nearshore Development Can Help Your Business Stay Competitive

Migrating to a nearshore model during a recession can be a smart move for small and medium businesses in the USA and Canada. As per the report by Statista, the global IT outsourcing market in 2022 was $66.5 billion, with North America being the largest market. Many companies have found nearshoring to be a popular option due to its efficiency and cost-effectiveness.




Singular is an agency that offers nearshoring in an agile format. By working with a team of developers who are located nearby and have a deep understanding of your business needs, Singular helps you save money, tap into a wider pool of talent, and enjoy greater flexibility than traditional outsourcing or in-house development.

One of the most significant advantages of nearshore development is cost savings. By working with a team that is closer to your time zone and understands your culture and business needs, nearshore development can streamline the development process and reduce costs. According to Deloitte, nearshoring can save companies up to 40% in costs compared to offshoring.

Another advantage of nearshore development is the ability to tap into a diverse pool of talent. By collaborating with developers from different countries and regions, each with their unique skills and expertise, companies can find the right team for their project, regardless of their location. Nielsen Norman Group has found that diverse teams produce better results since they bring a wide range of perspectives and ideas to the table.

Nearshore development also offers greater flexibility than traditional outsourcing or in-house development. Companies can adjust their team size as needed, without being bound by long-term contracts or commitments. This flexibility is especially useful during a recession when budgets may be tight and business needs may be subject to change. In the world of software development, keeping control over cycle times and costs is crucial. Agile estimation helps us make informed estimates of a project's schedule and budget, but initial macro estimations don't always align with rapid innovation and continuous adaptation. That's where micro-estimation comes in. With micro-estimation, clients can approve each story point for the next few sprints, giving them greater insight into what lies ahead. Singular Stories is a great project management tool that empowers clients in this process. Every micro-estimation point is open to discussion and optimization as the project progresses, giving clients granular control over the acceptance of each user story and sprint, and the costs that come with them. By avoiding the waterfall project format and embracing micro-estimation, we can help clients stay in control of their projects, even in the face of constant change.


To ensure success in nearshore development partnerships, having a strong project management framework in place is crucial. An experienced project manager can help bridge the gap between business goals and the development team's technical expertise, ensuring that everyone is working towards the same objectives. Effective communication, risk management, and regular feedback are key components of successful nearshore development partnerships.

By adopting agile development methodologies for nearshore teams, businesses can enjoy benefits such as improved communication, increased transparency, and greater flexibility. These advantages can help ensure successful collaborations between geographically dispersed teams while delivering high-quality results within each Sprint's budget.

In conclusion, nearshore development is a wise investment for small and medium businesses in the USA and Canada. By collaborating with a team of developers who are located nearby and understand their business needs, companies can save money, tap into a diverse pool of talent, and enjoy greater flexibility than traditional outsourcing or in-house development. Singular offers great nearshoring services in an agile format that can help businesses stay competitive in a rapidly changing market.

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