Airtable has just published a report titled "The Crisis of Fractured Organizations: How Teams Can Address Organizational Misalignment & Achieve More In The Modern Work Environment," based on a survey conducted by Forrester Consulting. The report found that large organizations may not be aware of the extent to which their business processes are fragmented, resulting in suboptimal decision-making, increased errors, and reduced team morale and revenue.
Organizations are being held back by data silos, manual workflows, and outdated tools such as email and spreadsheets. These limitations conceal important data, promote conflicting sources of information, and create obstacles that hinder productivity. The proliferation of diverse software applications at the team level has resulted in an array of disconnected systems and tools that don't communicate with each other, leading to silos and blindspots that make it difficult for teams to access the information they require.
Teams can build connected apps on shared data to overcome organizational silos and improve productivity. Respondents expect low-code app building tools to provide significant productivity gains. Connected apps, which share a common data source and platform, enhance productivity, reduce friction, increase engagement, and align teams across the organization to achieve operational excellence and business goals.
Airtable has introduced the Airtable Connected Apps Platform, which allows teams to build apps on shared, real-time data. Many large organizations are using this platform to create connected apps for critical workflows, such as managing product launches or launching global marketing campaigns, all in one place.
In conclusion, the study emphasizes the importance of addressing the crisis of fractured organizations to improve productivity and achieve business objectives. Connected apps built on shared data can help organizations overcome these challenges and improve productivity, reduce friction, and increase engagement, leading to operational excellence and successful business outcomes.