Job Description
Manage the online presence in the company and attract potential customers who can buy your products or services
Director of Digital Marketing
Job Responsabilities
-Define and design the company's digital marketing strategy.
-Lead integrated digital marketing campaigns from conception to execution.
-Define the metrics that will be used to calculate the return on investment of digital marketing actions.
-Planning of digital marketing campaigns, including web, SEO / SEM, email, social media and display advertising.
-Identify trends and information, and optimize spending and performance based on the information.
-Monitor the different digital channels used to capture leads and sales.
Other requirements:
- Demonstrable experience in directing and managing SEO/SEM, marketing databases, email, social networks and/or display advertising campaigns.
- Desirable experience in technology companies.
-Experience in project management, with a focus on agile methodologies (especially Agile Scrum).
-Command of the English language 85%
Requirements
Required Studies:
-Bachelor's Degree in Marketing and/or Sales.
-Degree in Communication Sciences
Required Experience:
-3-6 Years
Required Soft Skills:
-Leadership
-Analytical capacity
-Strategic vision
-Communicative skills